Esther Saadia

Our shoot footage became reels that look like our brand: luxury, like a magazine.

We had hundreds of photos and clips from our FW26 shoot. We needed reels that feel like a fashion house, not like ads. Cut to the beat, with our sideways shots and reversed clips.

• 6 reel cuts made from our shoot
• 305 shoot photos to pick from
• 1 reel a week, the plan

Gold close-ups, cut on every beat.

Kintsugi is our hero collection. So this reel is all gold details: hands, fabric, the foil lines. Every photo changes on the beat.

• Kintsugi gold, up close.
• Neon Jungle, flipped upside down. Our signature twist.
• Three frames, one beat. Lifestyle shots from the shoot.

Swipe through the main pages.

Most people see us on their phone. So every reel is made tall, for Instagram, and cropped in close on faces and details.

Our store, in numbers.

From the full Shopify data export we prepared, pulled October 29, 2026. These show the store, not results of the reels.

Each reel uses our signature moves: shots turned sideways, clips played in reverse, and our logo at the end. We also got a full copy of our store data: orders, products and sales by month.

Built with Instagram Reels, Shopify, Shopify Analytics.

Shoot photography by Dani Diamond.

More case studies

Recent builds by our team for businesses in Canada and the US. See all